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How Local Search Has Evolved and 5 Tactics that Matter in 2021
The Covid-19 pandemic has accelerated the digital transformation and consumption of online services with location intent continues to be critical with so many people working from home and movement restrictions. Milestone’s experts Emily Brady, Senior Manager Local SEO Solution, and Erik Newton, VP of Marketing invite you to join us for a webinar on local marketing on Thursday, February 18, 2021, at 10AM PT.

We will explain how location marketing has moved from the primary focus of UNAP and simple SEO to a more holistic approach to achieving online presence globally.

Search engines, like Google and Bing, want to make sure that their customers get answers to their questions and fulfill their needs. They seek highly authoritative digital assets that demonstrate expertise and provide helpful information. This webinar will provide you with the answer to local optimization questions and how you can market your business better.

In this webinar, the audience will learn:
1. How local SEO has changed as an industry
2. Why local is not listings management or GMB optimization
3. What core channels matter and why
4. Elements of a successful local strategy
5. Measuring the success of local SEO in 2021

Feb 18, 2021 10:00 AM in Pacific Time (US and Canada)

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